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IEM502 International Business CI 15.0 ECTS credits | |
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TIMEPERIOD: Q III LANGUAGE:English EXAMINER Manucher Farhang Univ lekt PREREQUISITES International Business B or equivalent. COURSE AIM The aim of the course is to provide the student with a deeper knowledge of: - the principles, concepts and management of global marketing - the strategy and management of the multinational enterprise CONTENTS Part I, Global Marketing, 7.5 credits, covers the entire range of international marketing, beginning with start-up operations and exporting, continuing with new market entry considerations, and concluding with the international issues confronting global marketers. The course examines the international marketing of goods and services from a truly global perspective and emphasizes global marketing research and global product strategies. Part II, International Business Strategy and Management, 7.5 credits covers strategies used by organizations of multinational corporations; emphasizes both the theoretical and operational aspects; foreign direct investment; international transfer of technology; international human resource management; and organization and control of international operations. TEACHING Lectures, seminars, supervision, group assignments, cases and project work. EXAMINATION Written test, group assignments, presentation of cases and project work. Presence during compulsory sessions is required. COURSE GRADE SCALE: U,G,VG ITEMS/CREDITS | |
| Int Business IV, compulsory tests and assignments | 7.50ECTS |
| Int Business III, compulsory tests and assignments | 7.50ECTS |
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COURSE LITTERATURE To be announced later. |
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