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Course Catalog 1998/99


Business Adm and Social Science

IEM327 Marketing Management 7.5 ECTS credits

TIMEPERIOD:
Q II

LANGUAGE:

EXAMINER
Esmail Salehi-Sangari Tf prof


PREREQUISITES
Business Adminsitration B or equivalent.

COURSE AIM
The aim of the course is to - expand participants practical decision making skills by requiring them to make and defend marketing decisions in the context of realistic problem situations with limited information. - develop a disciplined approach to analysis of marketing situations.

CONTENTS
The course deals with the management of the marketing function. The primary objectives of the course are to introduce the concepts and theories underlying marketing decision making, and to provide the skills to analyze and understand complex marketing situations.

TEACHING
Lectures, seminars, supervision and cases.

EXAMINATION
Written test, presentation of cases. Presence during compulsory sessions is required.
COURSE GRADE SCALE: U, G, VG.

ITEMS/CREDITS
Compulsory tests and assignments 7.50ECTS

COURSE LITTERATURE
To be announced later.

Valid for school year 1998/99.
Latest version:http://www.luth.se/stuka

Web Editor: Birgitta.Hakansson@dc.luth.se


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LULEÅ UNIVERSITY OF TECHNOLOGY
University Campus, Porsön, 971 87 Luleå. Tel. +46 (0) 920-91 000, fax +46 (0) 920-91 399
Last edited 1998-08-28