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IEM322 Consumer Behavior 7.5 ECTS credits | |
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TIMEPERIOD: QI LANGUAGE:English EXAMINER Esmail Salehi-Sangari Tf prof PREREQUISITES Business Administration A or equivalent. COURSE AIM The aim of the course is to - provide the students with an introduction to different theories concerning consumer behavior - provide knowledge about how environmental factors influences consumer behavior - provide knowledge about individual processes that influences consumer behavior - provide knowledge about how consumer behavior can be studied from different perspectives. CONTENTS The course focus internal and external influences on consumer behavior and how knowledge about consumer behavior influence design of marketing strategies. The course also focus differences in consumer behavior among different cultures TEACHING Lectures, seminars, group assignments and project work. EXAMINATION Written test, group assignments and project work. Presence during compulsory sessions is required. COURSE GRADE SCALE: U,G,VG ITEMS/CREDITS | |
| Compulsory tests and assignments | 7.50ECTS |
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COURSE LITTERATURE To be announced later. |
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