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Course Catalog 1998/99


Business Adm and Social Science

IEM322 Consumer Behavior 7.5 ECTS credits

TIMEPERIOD:
QI

LANGUAGE:English

EXAMINER
Esmail Salehi-Sangari Tf prof


PREREQUISITES
Business Administration A or equivalent.

COURSE AIM
The aim of the course is to - provide the students with an introduction to different theories concerning consumer behavior - provide knowledge about how environmental factors influences consumer behavior - provide knowledge about individual processes that influences consumer behavior - provide knowledge about how consumer behavior can be studied from different perspectives.

CONTENTS
The course focus internal and external influences on consumer behavior and how knowledge about consumer behavior influence design of marketing strategies. The course also focus differences in consumer behavior among different cultures

TEACHING
Lectures, seminars, group assignments and project work.

EXAMINATION
Written test, group assignments and project work. Presence during compulsory sessions is required.
COURSE GRADE SCALE: U,G,VG

ITEMS/CREDITS
Compulsory tests and assignments 7.50ECTS

COURSE LITTERATURE
To be announced later.

Valid for school year 1998/99.
Latest version:http://www.luth.se/stuka

Web Editor: Birgitta.Hakansson@dc.luth.se


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LULEÅ UNIVERSITY OF TECHNOLOGY
University Campus, Porsön, 971 87 Luleå. Tel. +46 (0) 920-91 000, fax +46 (0) 920-91 399
Last edited 1998-08-28