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IEM011 Principle of Marketing for Non-Business Majors 3.0 poäng | |
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ÄMNE (enl SCB) Industriell marknadsföring NIVÅ/DJUP A G PROGRAM/TIDSPERIOD Valbar / Lp I SPRÅK: Engelska EXAMINATOR Esmail Salehi-Sangari Tf prof FASTSTÄLLD This syllabus was ratified on February 16, 1998 and is valid from Fall Semester 1998 FÖRKUNSKAPSKRAV None except general MÅL The aim of the course is to provide a basic understanding of marketing concepts. INNEHÅLL This course is basically designed for the foreign guest student majoring in engineering, preparing them to take other advanced marketing courses. The course deals mainly with the major concepts of marketing (i.e. Pricing, Product, Promotion and Distribution). UNDERVISNING Lectures, seminars, group assignments and cases. EXAMINATION Written test, group assignments and presentation of cases. Presence during compulsory sessions is required. KURSENS BETYGSKALA: U,3,4,5 MOMENT/PROV | |
| Obligatoriska prov och uppgifter | 3.0poäng |
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LITTERATUR To be announced later. |
Ansvarig för sidan: Birgitta.Hakansson@dc.luth.se
| Universitetet | Student | Forskning | Sök | Kontakta oss | In English |
 LULEÅ TEKNISKA UNIVERSITET Universitetsområdet, Porsön, 971 87 Luleå. Tel. 0920-91 000, fax 0920-91 399 |