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Studiehandboken 1998/99


Ind ekonomi och samhällsvetenskap

IEM011 Principle of Marketing for Non-Business Majors 3.0 poäng

ÄMNE (enl SCB)
Industriell marknadsföring

NIVÅ/DJUP
A G

PROGRAM/TIDSPERIOD
Valbar / Lp I

SPRÅK: Engelska

EXAMINATOR
Esmail Salehi-Sangari Tf prof

FASTSTÄLLD
This syllabus was ratified on February 16, 1998 and is valid from Fall Semester 1998

FÖRKUNSKAPSKRAV
None except general

MÅL
The aim of the course is to provide a basic understanding of marketing concepts.

INNEHÅLL
This course is basically designed for the foreign guest student majoring in engineering, preparing them to take other advanced marketing courses. The course deals mainly with the major concepts of marketing (i.e. Pricing, Product, Promotion and Distribution).

UNDERVISNING
Lectures, seminars, group assignments and cases.

EXAMINATION
Written test, group assignments and presentation of cases. Presence during compulsory sessions is required.
KURSENS BETYGSKALA: U,3,4,5

MOMENT/PROV
Obligatoriska prov och uppgifter 3.0poäng

LITTERATUR
To be announced later.

Gäller för läsåret 1998/99.
Senaste versionen:http://www.luth.se/stuka

Ansvarig för sidan: Birgitta.Hakansson@dc.luth.se


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Last edited 1998-08-28