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Course Catalog 1998/99


Business Adm and Social Science

IEM010 Strategic Marketing Management 6.0 ECTS credits

TIMEPERIOD:
Q IV

LANGUAGE:English

EXAMINER
Esmail Salehi-Sangari Tf prof


PREREQUISITES
Marketing (5 points), Organizational Theory (5 points), or equivalent.

COURSE AIM
The aim of the course is to: - provide knowledge of the underlying concepts, analytical methods, processes of development and problems of corporate strategy within a business enterprise. - provide insight into various managerial problems in connection to strategic marketing management..

CONTENTS
The course deals with key elements in strategic marketing management; the relationship between the firm and its environment, firm's strategic choices, the link between strategy and organisation, organizational implications of different strategies, and management of strategic change.

TEACHING
Lectures, seminars and cases.

EXAMINATION
Written test, group assignments and presentation of cases. Presence during compulsory sessions is required.
COURSE GRADE SCALE: U,3,4,5

ITEMS/CREDITS
Compulsory tests and assignments 6.00ECTS

COURSE LITTERATURE
To be announced later.

Valid for school year 1998/99.
Latest version:http://www.luth.se/stuka

Web Editor: Birgitta.Hakansson@dc.luth.se


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LULEÅ UNIVERSITY OF TECHNOLOGY
University Campus, Porsön, 971 87 Luleå. Tel. +46 (0) 920-91 000, fax +46 (0) 920-91 399
Last edited 1998-08-28