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Course Catalog 1998/99


Business Adm and Social Science

IEM607 Business Administration A II 15.0 ECTS credits

TIMEPERIOD:
Q III-IV

LANGUAGE:Swedish

EXAMINER
Esmail Salehi-Sangari Tf prof


PREREQUISITES
Business Administration AI, 15 credits.

COURSE AIM
To give the student:


- a knowledge of the principles of marketing.

CONTENTS
Part I:

Part II:
Principles of marketing, (primarily consumer markets). An introduction to industrial marketing and service marketing will be covered.

TEACHING
Part II:
Lectures, seminars, group assignments and cases.

EXAMINATION
Part II:
Written test, group assignments and presentation of cases. Presence during compulsory sessions is required.

COURSE GRADE SCALE: U, G, VG

ITEMS/CREDITS

1.50ECTS
6.00ECTS
1.50ECTS
6.00ECTS

COURSE LITTERATURE
Part I:
Lönnqvist R (1995): Internredovisning, Studentlitteratur.
Lönnqvist R (1995): Internredovisning övningar, Studentlitteratur.
Olsson U E (red) (1995): Kalkylering för produkter och investeringar, Studentlitteratur.
Karén/Ljunggren/Öström (1994): Kalkylering för produkter och investeringar övningsbok, Studentlitteratur.
IES: kompendium budgetering.
Part II:
To be announced later.
Valid for school year 1998/99.
Current version this school year:http://www.luth.se/stuka

Web Editor: Karin.Lindholm@dc.luth.se

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LULEÅ UNIVERSITY OF TECHNOLOGY
University Campus, Porsön, 971 87 Luleå. Tel. +46 (0) 920-91 000, fax +46 (0) 920-91 399
Last edited 1998-12-16