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IEM507 Industrial Marketing BI:2 7.5 ECTS credits | |
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TIMEPERIOD: Q III LANGUAGE: EXAMINER Esmail Salehi-Sangari Tf prof PREREQUISITES Business Administration A or equivalent. COURSE AIM The aim of the course is to provide knowledge in the field of industrial marketing by focusing and understanding the purchasing needs of organizations which buy products, in the form of goods and services, necessary for the operation of their businesses. Emphasis is placed on understanding demand in business markets, business marketing planning, the understanding of organizational buying behavior and the strategies needed for the design of pricing, promotion, products, and distribution. CONTENTS Organizations role as buyer and seller, organizational buying behavior, strategies for design of price, product, promotion and distribution in organizational marketing. Industrial networks and relationships in industrial markets. TEACHING Lectures, seminars, supervision, cases and project work. EXAMINATION Written test, presentation of cases and project work. Presence during compulsory sessions is required. COURSE GRADE SCALE: U, G, VG ITEMS/CREDITS | |
| Compulsory tests and assignments | 7.50ECTS |
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COURSE LITTERATURE To be announced later. |
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