Engelska Studiehandboken kurser

Business Adm and Social Science

IEM320 Marketing Research 7.5 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD:

LANGUAGE: English/Swedish

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES

COURSE AIM
The aim of the course is to provide theoretical knowledge concerning marketing research and simultaneous provide understanding and skills concerning itÕs application as a provider of information for business decision making.

CONTENTS
The course focus the qualitative aspects of marketing research. The course include items such as: the environment of marketing research - problem identification - research design - data collection - questionnaire construction - interview technique - data analysis - communication of results.

TEACHING
Lectures, cases, seminars and project work.

EXAMINATION
Written test, case studies and project work. Presence at compulsory seminars.
COURSE GRADE SCALE: U,G,VG

ITEMS/CREDITS


Compulsory Assignments                                      	7.5ECTS

COURSE LITTERATURE
Zikmund W G (1991): Exploring Marketing Research. The Dryden Press Chisnall P M(1991):The Essence of Marketing Research, Prentice Hall Reference book Lekvall P & Wahlbin C(1993): Information för marknadsföringsbeslut, IHM Förlag AB Articles might be added

REMARKS

Last modified : 97-12-02

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