Engelska Studiehandboken kurser

Business Adm and Social Science

IEM008 Principles of Marketing 6.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD: Q I, Q IV

LANGUAGE: Swedish

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES
None

COURSE AIM
To provide the student with a basic knowledge in marketing.

CONTENTS
Course item Extent Basic marketing 80% Industrial Marketing 10% Service Marketing 10% The course provides basic knowledge in marketing, based primarily on consumer marketing. An introduction to industrial and service marketing is also provided.

TEACHING
Teaching consists of lectures and presentations of assignments. Presence during presentations and preparations of assignments are compulsory.

EXAMINATION
Written examination and assignments. Written exams will be handled in accordance with alternative A in "Regler för tentamen".
COURSE GRADE SCALE: U,3,4,5

ITEMS/CREDITS


Required assignment                                         	1.5ECTS
Written exam                                                	4.5ECTS

COURSE LITTERATURE
Jobber, D (1995): Principles and Practice of Marketing, McGraw-Hill.

REMARKS

Last modified : 97-12-02

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