Engelska Studiehandboken kurser

Business Adm and Social Science

IEM004 Marketing for the Work Environment Majors 3.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD: Q II

LANGUAGE: Swedish

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES
None

COURSE AIM
The aim of the course is to give the student an introduction to basic concepts in marketing, service marketing and internal marketing.

CONTENTS
á Basic Marketing á Internal Marketing á Service Marketing The course provides basic knowledge concerning different aspects of modern marketing. One such aspect is internal marketing, where the firm aims at gaining acceptance for a strategy or a mode of operation within itŐs own organization. Here internal marketing is described as part of the industrial marketing aiming at long and stabile relations between seller and buyer. Service marketing is described out of itŐs importance in industrial marketing of both services and goods, i.e. in connection with system sales.

TEACHING
Lectures, cases and seminars.

EXAMINATION
Assignments and case studies. Compulsory attendance in 75% of outlined lectures.
COURSE GRADE SCALE: U,G

ITEMS/CREDITS


Compulsory assignments                                      	3.0ECTS

COURSE LITTERATURE
To be announced later.

REMARKS

Last modified : 97-12-02

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