Engelska Studiehandboken kurser

Business Adm and Social Science

IEM501 International Business 15.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD: Q IV

LANGUAGE: English

EXAMINER
Manucher Farhang Univ lekt

PREREQUISITES
International Business B I.

COURSE AIM
The aim of the course is: - to provide knowledge of the underlying concepts, analytical methods, processes of development and problems of corporate strategy within a business enterprise; - to provide knowledge of industrial marketing process and performance in business organizations.

CONTENTS
Part I of course deals with key elements in corporate strategy: the relationship between the firm and its environment, firm's strategic choices, the link between strategy and organization, organizational implications of different strategies and management of strategic change. Part II of the course deals with industrial marketing environment, industrial customer and market behaviour, industrial buying, segmentation, planning, strategy and information gathering.

TEACHING
Teaching will take the form of lectures, group case work and project work.

EXAMINATION
Based on written test, case studies and project work
COURSE GRADE SCALE: U,3,4,5

ITEMS/CREDITS


Strategic planning, compulsory assignments                  	7.5ECTS
Ind marketing, compulsory assignments                       	7.5ECTS

COURSE LITTERATURE
Haas, R.W. Business Marketing- A Managerial Approach, South Western College Publishing, Latest edition Thompson, A.A. and Strickland, A.J. Strategic Management: Concepts and Cases, Irwin , Latest Edition.

REMARKS

Last modified : 97-06-05 by Jan Lindberg

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