Engelska Studiehandboken kurser
Business Adm and Social Science
IEM012 Marketing Research 6.0 ECTS credits
DENNA SIDA FINNS OCKSÅ PÅ SVENSKA
General information about studying at Luleå university
TIMEPERIOD: Q I
LANGUAGE: English
EXAMINER
Esmail Salehi-Sangari Tf prof
PREREQUISITES
Principles of Marketing
COURSE AIM
The aim of the course is to provide theoretical knowledge concerning marketing research and simultaneous provide understanding and skills concerning itŐs application as a provider of information for business decision making.
CONTENTS
The course focus the qualitative aspects of marketing research. The course include items such as: the environment of marketing research - problem identification - research design - data collection - questionnaire construction - interview technique - data analysis - communication of results.
TEACHING
Lectures, cases, seminars and project work.
EXAMINATION
Written test, case studies and project work. Presence at compulsory seminars.
COURSE GRADE SCALE: U,3,4,5
ITEMS/CREDITS
COURSE LITTERATURE
Zikmund W G (1991): Exploring Marketing Research. The Dryden Press
Chisnall P M(1991):The Essence of Marketing Research, Prentice Hall
Reference book Lekvall P & Wahlbin C(1993): Information för marknadsföringsbeslut, IHM Förlag AB
Articles might be added
REMARKS
Last modified : 97-06-05
by Jan Lindberg
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