Engelska Studiehandboken kurser

Business Adm and Social Science

IEM011 Principle of Marketing for Non-Business Majors 4.5 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD: Q I

LANGUAGE: English

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES
None

COURSE AIM
The aim of the course is to provide a basic understanding of marketing concepts.

CONTENTS
This course is basically designed for the foreign guest student majoring in engineering, preparing them to take other advanced marketing courses. The course deals mainly with the major concepts of marketing (i.e. Pricing, Product, Promotion and Distribution).

TEACHING
Teaching is in the form of lectures and seminars where course contents will be presented and discussed.

EXAMINATION
Case studies and exam will be the means of assessment of students« knowledge.
COURSE GRADE SCALE: U,G

ITEMS/CREDITS


Compulsory assignments                                      	4.5ECTS

COURSE LITTERATURE
Jobber, D (1995): Principles and Practice of Marketing, McGraw-Hill.

REMARKS

Last modified : 97-06-05 by Jan Lindberg

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