Engelska Studiehandboken kurser

Business Adm and Social Science

IEM010 Strategic Marketing Management 6.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD: Q IV

LANGUAGE: English

EXAMINER
Manucher Farhang Univ lekt

PREREQUISITES
Marketing (5 points), Organizational Theory (5 points), or equivalent.

COURSE AIM
The aim of the course is to: - provide knowledge of the underlying concepts, analytical methods, processes of development and problems of corporate strategy within a business enterprise. - provide insight into various managerial problems and methods of solving them.

CONTENTS
The course deals with key elements in corporate strategy: the relationship between the firm and its environment, firm's strategic choices, the link between strategy and organisation, organizational implications of different strategies, and management of strategic change.

TEACHING
Teaching will take the form of lectures, seminars, as well as group case study work. The course is taught in English.

EXAMINATION
Students will be graded on project work, written examination and active class participation. Those who do not pass the ordinary examination, will have at least one additional opportunity to retake the exam during the academic year.
COURSE GRADE SCALE: U,3,4,5

ITEMS/CREDITS


Required assignment                                         	1.5ECTS
Written exam                                                	4.5ECTS

COURSE LITTERATURE
Aaker, D A (1988): Developing Business Strategies, Wiley (364 p) Porter, M E (1980): Competitive Strategy, Free Press (395 p) Thompson, A.A & Strickland, A.J (1996): Strategic Management: Concepts and Cases, 8th edition. More literature can be added.

REMARKS

Last modified : 97-06-05 by Jan Lindberg

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