Engelska Studiehandboken kurser

Business Adm and Social Science

IEM002 Industrial Marketing 6.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD: Q II

LANGUAGE: English/Swedish

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES
Principles of Marketing

COURSE AIM
The aim of the course is to provide knowledge in the field of industrial marketing by focusing and understanding the purchasing needs of organizations which buy products, in the form of goods and services, necessary for the operation of their businesses. Emphasis is placed on demand estimation, business marketing planning, the understanding of organizational buying behavior and the strategies needed for the design of pricing, promotion, products, and distribution.

CONTENTS
Organizations role as buyer and seller, organizational buying behavior, strategies for design of price, product, promotion and distribution in organizational marketing. Industrial networks and relationships in industrial markets.

TEACHING
Lectures, cases, seminars and project work.

EXAMINATION
Written test, case studies and project work. Presence at compulsory seminars.
COURSE GRADE SCALE: U,3,4,5

ITEMS/CREDITS


Compulsory assignments                                      	6.0ECTS

COURSE LITTERATURE
Haas, R.W.: Business Marketing - A Managerial Approach, South Western College Publishing, latest ed. Compendium Reference book: Chisnall, P.M.: Strategic Business Marketing, third edition

REMARKS

Last modified : 97-12-02

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