Engelska Studiehandboken kurser

Business Adm and Social Science

IEM324 Business Administration CI-marketing 15.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD:

LANGUAGE: English/Swedish

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES

COURSE AIM
The aim of the course is to provide the student with extended knowledge in industrial and international marketing.

CONTENTS
Part 1, Industrial marketing. This part of the course focus market estimation, buying behavior and market planning. The concept of industrial networks etc. and their influence on industrial marketing is also considered. Part 2, International marketing considers the following main areas: environmental factors in international marketing, international markets, market decisions in international marketing and planning and control.

TEACHING
Lectures, seminars and compulsory case studies and project work.

EXAMINATION
Part 1, examination is carried out from a written test, project work and case studies. Compulsory presence at seminars and presentations. Part 2, examination is carried out from a written test, project work and case studies. Compulsory presence at seminars and presentations
COURSE GRADE SCALE: U,G,VG

ITEMS/CREDITS


International marketing, compulsory assignments             	7.5ECTS
Industrial Marketing, compulsory assignments                	7.5ECTS

COURSE LITTERATURE
Haas, R.W: Business Marketing - A Managerial Approach, South-Western College Publishing, latest edition. Compendium. Reference book: Chisnall, P.M.: Strategic Business Marketing, third edition Additional literature will be added.

REMARKS

Last modified : 97-09-25

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