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IEM011 Principle of Marketing for Non-Business Majors 3.0 Poäng
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Program/Tidsperiod
Valbar / Lp I
SPRÅK: Engelska
EXAMINATOR
Esmail Salehi-Sangari Tf prof
FASTSTÄLLD
This syllabus was ratified on February 15, 1997 and is valid from Fall Semester 1997
FÖRKUNSKAPSKRAV
None
MÅL
The aim of the course is to provide a basic understanding of marketing concepts.
INNEHÅLL
This course is basically designed for the foreign guest student majoring in engineering, preparing them to take other advanced marketing courses. The course deals mainly with the major concepts of marketing (i.e. Pricing, Product, Promotion and Distribution).
UNDERVISNING
Teaching is in the form of lectures and seminars where course contents will be presented and discussed.
EXAMINATION
Case studies and exam will be the means of assessment of studentsŤ knowledge.
KURSENS BETYGSKALA: U,3,4,5
MOMENT/PROV
Obligatoriska moment 3.0 Poäng
LITTERATUR
Jobber, D (1995): Principles and Practice of Marketing, McGraw-Hill.
ÖVRIGT
Last modified: 97-09-25
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