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IEM011 Principle of Marketing for Non-Business Majors 3.0 Poäng

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Program/Tidsperiod

Valbar / Lp I

SPRÅK: Engelska

EXAMINATOR
Esmail Salehi-Sangari Tf prof

FASTSTÄLLD
This syllabus was ratified on February 15, 1997 and is valid from Fall Semester 1997

FÖRKUNSKAPSKRAV
None

MÅL
The aim of the course is to provide a basic understanding of marketing concepts.

INNEHÅLL
This course is basically designed for the foreign guest student majoring in engineering, preparing them to take other advanced marketing courses. The course deals mainly with the major concepts of marketing (i.e. Pricing, Product, Promotion and Distribution).

UNDERVISNING
Teaching is in the form of lectures and seminars where course contents will be presented and discussed.

EXAMINATION
Case studies and exam will be the means of assessment of studentsŤ knowledge.
KURSENS BETYGSKALA: U,3,4,5

MOMENT/PROV

Obligatoriska moment                                        	  3.0	Poäng

LITTERATUR
Jobber, D (1995): Principles and Practice of Marketing, McGraw-Hill.

ÖVRIGT


Last modified: 97-09-25
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