Engelska Studiehandboken kurser

Business Adm and Social Science

IEO010 Analysis of Competition and dev of Corpor. Strategy 6.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD: Q 3

LANGUAGE: English/Swedish

EXAMINER
Sven-Åke Hörte Prof

PREREQUISITES
Basic competence and standard competence A. (No special required knowledge)

COURSE AIM
To give the student both theoretical and practical knowledge in the performance of competitionanalysis and development of business-strategy.

CONTENTS
The cource present techniques to analyse a firm«s competitive situation and how to develop a business strategy. Techniques to analyse anvironmental impacts, branches of industries, corporate resources and shareholder values are discussed. As an exercise, the students also analyse one branch of industry and propose a business strategy for one firm in the industry. The course consists of techniques for analysing the company«s competition and development of business-strategies. Techniques for analyses of environment, trades, competition, resourcebased analystechniques and partneranalys will be presented. These analystechniques constitute one part of the basis that companies use for choice, development and implementation of a strategy. The course also consist of a practical task where the students will analys the situation of the competition in one trade and develop a suggestion for one of the companies in the trade. In the second part groups of students analyse the strategies and structures of a chosen corporation from the start of the firm to today.

TEACHING

EXAMINATION
Written exam 3.0 credits Group work 3.0 credits
COURSE GRADE SCALE:

ITEMS/CREDITS


Written exam                                                	3.0ECTS
                                                            	3.0ECTS

COURSE LITTERATURE
Johnson G. & Scholes K., Exploring Corporate Strategy. Text and Cases, Prentice Hall, 1993 Porter M., Konkurrensstrategi. Tekniker för att analysera branscher och konkurrenter, ISL Förlag, 1980 Additional literature according to the instructions of the teacher

REMARKS

Last modified : 97-09-25

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