Engelska Studiehandboken kurser

Business Adm and Social Science

IEM610 Creative Advertising 15.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD: Q I

LANGUAGE: English

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES
Introduction to Marketing (5 points) or a similar basic course in marketing.

COURSE AIM
This course will provide students with a deeper knowledge of - the role of promotion within the marketing mix - the overall creative aspects of advertising - the creation of advertising ideas for use in various media - the production of ads for the various media - media planning and placement - the development and use of advertising campaigns - ethics in the advertising industry

CONTENTS
The course introduces students to the advertising industry and all its creative processes. Theory about advertising creation and media planning are used by combining lectures with actual hands-on experiences for the students in these areas. The class is divided into actual mini-ad agencies with most of the learning coming from the creation of an entire advertising campaign for a real-life client.

TEACHING
Teaching will be in the form of lectures where portions of the literature will be covered, along with group meetings and discussions between the teacher and each of the groups. The course is taught in English.

EXAMINATION
Students will be graded on a series of mini-presentations as well as one final presentation. To receive a passing grade for this course, students must actively participate in the lectures and group discussions/work, plus take part in all presentations. Students may receive one of three possible grades for this course: Pass with honors, Pass, or Fail.
COURSE GRADE SCALE: U,G,VG

ITEMS/CREDITS


Compulsory assignments                                      	15.0ECTS

COURSE LITTERATURE
Moriarty, S E: Creative Advertising, theory and practice, Prentice Hall

REMARKS

Last modified : 97-09-25

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