Engelska Studiehandboken kurser

Business Adm and Social Science

IEM502 International Business CI 15.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD: Q III

LANGUAGE: English

EXAMINER
Manucher Farhang Univ lekt

PREREQUISITES
Business Administration 30 credits. IEM 500 and IEM 501.

COURSE AIM
The aim of the course is to provide the student with a deeper knowledge of: - the principles, concepts and management of global marketing - the strategy and management of the multinational enterprise

CONTENTS
Part I, Global Marketing, 7.5 credits, covers the entire range of international marketing, beginning with start-up operations and exporting, continuing with new market entry considerations, and concluding with the international issues confronting global marketers. The course examines the international marketing of goods and services from a truly global perspective and emphasizes global marketing research and global product strategies. Part II, International Business Strategy and Management, 7.5 credits covers strategies used by organizations of multinational corporations; emphasizes both the theoretical and operational aspects; foreign direct investment; international transfer of technology; international human resource management; and organization and control of international operations.

TEACHING

EXAMINATION
Students will be graded on the basis of written examinations, research papers, case presentations and active class participation.
COURSE GRADE SCALE: U,G,VG

ITEMS/CREDITS


Int Business IV, compulsory assignments                     	7.5ECTS
Int Business III, compulsory assignments                    	7.5ECTS

COURSE LITTERATURE
Will be announced at a later date.

REMARKS

Last modified : 97-09-25

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