Engelska Studiehandboken kurser
Business Adm and Social Science
IEM501 International Business 15.0 ECTS credits
DENNA SIDA FINNS OCKSÅ PÅ SVENSKA
General information about studying at Luleå university
TIMEPERIOD: Q IV
LANGUAGE: English
EXAMINER
Manucher Farhang Univ lekt
PREREQUISITES
International Business B I.
COURSE AIM
The aim of the course is:
- to provide knowledge of the underlying concepts, analytical methods,
processes of development and problems of corporate strategy within a
business enterprise;
- to provide knowledge of industrial marketing process and performance in
business organizations.
CONTENTS
Part I of course deals with key elements in corporate strategy: the
relationship between the firm and its environment, firm's strategic
choices, the link between strategy and organization, organizational
implications of different strategies and management of strategic change.
Part II of the course deals with industrial marketing environment,
industrial customer and market behaviour, industrial buying, segmentation,
planning, strategy and information gathering.
TEACHING
Teaching will take the form of lectures, group case work and project work.
EXAMINATION
Based on written test, case studies and project work
COURSE GRADE SCALE: U,3,4,5
ITEMS/CREDITS
Strategic planning, compulsory assignments 7.5ECTS
Ind marketing, compulsory assignments 7.5ECTS
COURSE LITTERATURE
Haas, R.W. Business Marketing- A Managerial Approach, South Western College
Publishing, Latest edition
Thompson, A.A. and Strickland, A.J. Strategic Management: Concepts and
Cases, Irwin , Latest Edition.
REMARKS
Last modified : 97-09-25
Back to department menu