Engelska Studiehandboken kurser
Business Adm and Social Science
IEM008 Principles of Marketing 6.0 ECTS credits
DENNA SIDA FINNS OCKSÅ PÅ SVENSKA
General information about studying at Luleå university
TIMEPERIOD: Q I, Q IV
LANGUAGE: Swedish
EXAMINER
Esmail Salehi-Sangari Tf prof
PREREQUISITES
None
COURSE AIM
To provide the student with a basic knowledge in marketing.
CONTENTS
Course item Extent
Basic marketing 80%
Industrial Marketing 10%
Service Marketing 10%
The course provides basic knowledge in marketing, based primarily on consumer marketing. An introduction to industrial and service marketing is also provided.
TEACHING
Teaching consists of lectures and presentations of assignments. Presence during presentations and preparations of assignments are compulsory.
EXAMINATION
Written examination and assignments.
Written exams will be handled in accordance with alternative A in "Regler för tentamen".
COURSE GRADE SCALE: U,3,4,5
ITEMS/CREDITS
Required assignment 1.5ECTS
Written exam 4.5ECTS
COURSE LITTERATURE
Jobber, D (1995): Principles and Practice of Marketing, McGraw-Hill.
REMARKS
Last modified : 97-09-25
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