Engelska Studiehandboken kurser

Business Adm and Social Science

IEM607 Business Administration A II 15.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD: Q III-IV


LANGUAGE: Swedish

EXAMINER
Esmail Salehi-Sangari Tf prof


PREREQUISITES
Business Administration AI, 15 credits.

COURSE AIM
To give the student: - a knowledge of the principles of marketing.

CONTENTS
Part I: Part II: Principles of marketing, (primarily consumer markets). An introduction to industrial marketing and service marketing will be covered.

TEACHING


EXAMINATION

COURSE GRADE SCALE:

ITEMS/CREDITS

                                                            	1.5ECTS
                                                            	6.0ECTS
                                                            	1.5ECTS
                                                            	6.0ECTS

COURSE LITTERATURE
Part I: Lönnqvist R (1995): Internredovisning, Studentlitteratur. Lönnqvist R (1995): Internredovisning övningar, Studentlitteratur. Olsson U E (red) (1995): Kalkylering för produkter och investeringar, Studentlitteratur. KarŽn/Ljunggren/Öström (1994): Kalkylering för produkter och investeringar övningsbok, Studentlitteratur. IES: kompendium budgetering. Part II: Kotler, Armstrong, Saunders & Wong (1996): Principles of marketing, the European Edition, Prentice Hall. Referenceliterature Feurst, O & Flodhammar, Å (1995): Engelsk/Svensk ordlista i marknadsföring, Liber-Hermods.

REMARKS

Last modified : 97-06-05 by Jan Lindberg

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