Engelska Studiehandboken kurser

Business Adm and Social Science

IEM018 Relationship Marketing 6.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD:

LANGUAGE: Swedish

EXAMINER
Esmail Salehi-Sangari Tf prof

PREREQUISITES

COURSE AIM
The aim of the course is to - provide extended knowledge in marketing - provide knowledge about how organisations can create and develop relations to suppliers, customers and other actors and how these relations will influence the development of marketing strategies of the organization.

CONTENTS
The course integrates different areas of knowledge within marketing, such as service marketing, industrial marketing and international marketing. The course focus the relations of organizations and their effects on profitability, competition, market planning and strategic decision making, from a theoretical as well as applied perspective. The latter in the form of projects in co-operation with industry.

TEACHING
Lectures, case studies and project work

EXAMINATION
Written exam, case study presentations and project work.
COURSE GRADE SCALE: U,3,4,5

ITEMS/CREDITS


Project/cases                                               	3.0ECTS
Written exam                                                	3.0ECTS

COURSE LITTERATURE
Gummesson, E. (1995): Relationsmarknadsföring: Från 4P till 30R. Liber-Hermods, ISBN 91-23-01307-9. Christopher, M., Payne, A: & Ballantyne, D. (1991): Relationship Marketing. Butterworth-Heineman Ltd. ISBN 0-7506-0978-8. Reference literature: Grönroos, C. (1996): Marknadsföring i tjänsteföretag. Liber-Hermods. ISBN 1-23-01363-X. Additional literature will be added.

REMARKS

Last modified : 97-06-05 by Jan Lindberg

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