Engelska Studiehandboken kurser

Business Adm and Social Science

IEF315 Business Administration AII 15.0 ECTS credits

DENNA SIDA FINNS OCKSÅ PÅ SVENSKA

General information about studying at Luleå university

TIMEPERIOD: Q II


LANGUAGE: Swedish

EXAMINER
Inger Bergström Univ lekt


PREREQUISITES


COURSE AIM
The aim of the course is that the student should - understand theories and principles concerning management control and management accounting - be able to handle different profitability analysis models - be knowledgeable about profit-and-loss budgeting, and other budgeting techniques - obtain basic knowledge in marketing management

CONTENTS
Part 1, Management Control II, 7,5 credits This part of the course deals with different methods and models for profitability planning. In management accounting, focus is on the development of profitability analysis models and follow-up of budgets. In budgeting, aspects related to preformance measurement are dealt with. Part 2, Marketing Management, 7,5 credits The course provides a basic knowledge in marketing management, primarily from the view of consumer markets. The course also consists of an introduction of industrial marketing and service marketing.

TEACHING


EXAMINATION

COURSE GRADE SCALE:

ITEMS/CREDITS

Marketing Management, required assignments                  	1.5ECTS
Marketing Management, Written exam                          	6.0ECTS
Management Control II - required assignments                	1.5ECTS
Management Control II - Written exam                        	6.0ECTS

COURSE LITTERATURE
Part I: Adophsson J (1995): Strategi för intern styrning, Liber-Hermods Hansson S/Nilsson S-Å (1994): Produktkalkylering, Liber-Hermods Öström B (1989): Ekonomistyrning "Övning i kalkylering", Studentlitteratur IES: kompendium budgetering Part II: Kotler, Armstrong, Saunders & Wong (1996): Principles of marketing, The European edition, Prentice Hall. Reference books Feurst, O & Flodhammar, Å (1995): Engelsk/Svensk ordlista i marknadsföring, Liber-Hermods.

REMARKS

Last modified : 97-06-05 by Jan Lindberg

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